Indian Country Commercial Guide

How to Export to India ?

Export to India : India is a vast country with 29 states and 7 autonomous regions. The complex political system in India and the local and state laws require a comprehensive review. After a decade, a change in investment attraction has been made by selecting Naranda Moody. But further improvements are needed. Indian companies are successful in software and electronic and petrochemical equipment. The presence in the Indian market is very attractive. India is a serious rival to China and has very good economic growth.

Export to India
top 5 trading partners of India

Biggest countries exporter to India

1China73 B
2United States of America32 B
3Saudi Arabia28 B
4United Arab Emirates26 B
5iraq23 B
top 5 trading partners of India

Biggest countries importer from India

1United States of America51 B
2United Arab Emirates29 B
3China16 B
4Hong Kong, China13 B
5Singapore10 B
Best Indian export goods

India's Top 5 Exports

HS CODEcountriesvalue
27Mineral fuels48 B
71Natural or cultured pearls40 B
84Machinery20 B
87Vehicles18 B
29Organic chemicals17 B
Best Indian imports goods

India's Top 5 Imports

HS CODEcountriesvalue
27Mineral fuels168 B
71Natural or cultured pearls65 B
85Electrical machinery52 B
84Machinery43 B
29Organic chemicals22 B
Marketing methods in India

Marketing in India

Poor infrastructures a major problem that makes distribution difficult and reduces demand for some products in rural areas.  For sales techniques to be successful, distribution coverage is important.  Indian consumers are serviced by an efficient, but highly fragmented, trade system consisting of over 12-15 million retail and wholesale outlets, spread over many urban and rural population centers.  India has the largest retail outlet density in the world, but most of these stores are very small in size and unorganized. India, with more than 550 million people under the age of 25, and India’s rapidly growing population, seem to offer unlimited opportunities to foreign and domestic companies. But companies have found that only one percent of the Indian population can be considered as potential customers.

Export to India
Challenges to Export to India

Market Challenges India

India has many limitations and challenges. We see the highest level of limitations in electronic and telecommunication systems. The Indian government is trying to reduce the dependence on these tools.

Issues related to roads, railways, ports, airports, education, electricity networks and telecommunications infrastructure are important obstacles that the government is trying to resolve. To bring more economic potential.

High tariffs and conservative policies of India are another. Indian customs tariffs are among the highest in the G20 countries.

The list of significant trade barriers includes restrictions on the sale of medical equipment, heavy tariffs on IT products and motorcycles, product testing requirements, and further restrictions on imports of agricultural products.

Trade opportunities with India

Market Opportunities India

Opportunities for cooperation in India are also limited. Various areas, including health, technology tourism, environment, construction, training, and agricultural products and services are among other things.

India also needs energy and defense and microchips. Changes in India, especially in the field of e-commerce, are on the rise. The presence of big companies and online stores in this country is a booming development.

Pricing in the Indian market

In 2017, India introduced the Law on Goods and Services Tax, and Value Added Tax (VAT) to integrate India into a single market and improve the ease of doing business. There are four level of GST rates – 5 percent, 12 percent, 18 percent and 28 percent, with highest rates applied to luxury items. When formulating key strategies and making decisions about product pricing for the Indian market, it is important to remember that simple conversion of U.S. dollar prices to Indian rupees will not work in most cases. If the product can be imitated easily in terms of quality and service, international pricing will not work in India. Pricing decisions also have some bearing on product packaging.

Trade restrictions in the Indian market

Trade restrictions

india is an extremely challenging, protectionist market for exports of pork, poultry, poultry products, and dairy products. Since 2003, India has imposed trade-restrictive sanitary certification requirements on global dairy imports. he GOI also limits or prohibits foreign investment in a wide range of sectors. These prohibitions include gambling and betting systems, as well as tobacco products and derivatives of some agricultural products and legal services for accounting and architecture. Making restrictions through high tariffs reduces local demand.

Indian agreements and international agreements

India has entered into bilateral and regional trading agreements over the years. The preferential arrangement/plans under which India is receiving tariff preferences are the Generalized System of Preferences (GSP) and the Global System of Trade Preferences (GSTP). Presently, there are 46-member countries of the GSTP and India has exchanged tariff concessions with 12 countries on a limited number of products. Other such preferential arrangements include the South Asian Association for Regional Cooperation (SAARC) Preferential Trading Agreement (SAPTA), the Bangkok Agreement and India–Sri Lanka Free Trade Agreement (ISLFTA). These arrangements/ agreements prescribe Rules of Origin that must be fulfilled for exports to be eligible for tariff preference.

The strategy for entering the Indian market

Strategic planning, due diligence, consistent follow-up, and perhaps most importantly, patience and commitment are all prerequisites for successful business in India.  This market necessitates multiple marketing efforts that address differing regional opportunities, standards, languages, cultural differences, and levels of economic development.  Gaining access to India’s markets requires careful analysis of consumer preferences, existing sales channels, and changes in distribution and marketing practices, all of which are continuously evolving.

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